MPAI-MMC V2.3 Data Types Social Attitude

1     Definition	2     Functional Requirements	3     Syntax
4     Semantics	5    Conformance Testing	6     Performance Assessment

1      Definition

Social Attitude is a Personal Status Factor representing the internal state of an Entity related to the way it intends to position itself vis-à-vis the Context, e.g., “Respectful”, “Confrontational”, “Soothing”..

2      Functional Requirements

Social Attitude can be expressed via several Modalities: Text, Speech, Face, and Gestures. (Other Modalities, such as body posture, may be handled in future MPAI Versions.)

Within a given Modality, Social Attitude can be analysed and interpreted via various Descriptors. For example, when expressed via Speech, the elements may be expressed through combinations of such features as prosody (pitch, rhythm, and volume variations); separable speech effects (such as degrees of voice tension, breathiness, etc.); and vocal gestures (laughs, sobs, etc.).

Social Attitude is represented by a standard set of labels and associated semantics by two tables:

• A Label Set Table containing descriptive labels relevant to the Social Attitude in a three-level format:
  • The CATEGORIES column specifies the relevant categories using nouns (e.g., “AN-GER”).
  • The GENERAL ADJECTIVAL column gives adjectival labels for general or basic la-bels within a category (e.g., “angry”).
  • The SPECIFIC ADJECTIVAL column gives more specific (sub-categorised) labels in the relevant category (e.g., “furious”).
• A Label Semantics Table providing the semantics for each label in the GENERAL AD-JECTIVAL and SPECIFIC ADJECTIVAL columns of the Label Set Table. For example, for “angry” the semantic gloss is “emotion due to perception of physical or emotional damage or threat.”

These sets have been compiled in the interests of basic cooperation and coordination among AIM submitters and vendors complemented by a procedure whereby AIM submitters may propose extended or alternate sets for their purposes.

An Implementer wishing to extend or replace a Label Set Table for Social Attitude is requested to do the following:

1. Create a new Label Set Table where:
   1. Proposed additions are clearly marked (in case of extension).
   2. b. All the elements of the target Social Attitude and levels (up to 3) are listed (in case of replacement).
2. Create a new Label Semantics Table where the semantics of elements of the Social Attitude is:
   1. Added to the semantics of the existing Social Attitude (in case of extension).
   2. Provided (in case of replacement).
      The submitted semantics should have a level of detail comparable to the semantics given in the current Label Semantics Table.
3. Submit both tables to the MPAI Secretariat.

Table 1 gives the standardised three-level Basic Social Attitude Set.

Table 1 – Basic Social Attitude Label Set

SOCIAL ATTITUDE CATEGORIES	GENERAL ADJECTIVAL	SPECIFIC ADJECTIVAL
ACCEPTANCE	accepting exclusive/cliquish	welcoming/inviting friendly unfriendly/hostile
AGREEMENT, DISAGREEMENT	like-minded argumentative/disputatious	sarcastic
AGGRESSION	aggressive peaceful submissive	combative/belligerent passive-aggressive mocking
APPROVAL, DISAPPROVAL	admiring/approving disapproving indifferent	awed contemptuous
ACTIVITY, PASSIVITY	assertive passive	controlling permissive/lenient
COOPERATION	cooperative/agreeable uncooperative	flexible subversive/undermining uncommunicative stubborn disagreeable
RESPONSIVENESS	responsive/demonstrative emotional/passionate unresponsive/undemonstrative unemotional/detached	enthusiastic unenthusiastic passionate dispassionate
EMPATHY	empathetic/caring kind uncaring/callous	sympathetic merciful merciless/ruthless self-absorbed selfish/self-serving selfless/altruistic generous
EXPECTATION	optimistic pessimistic	positive sanguine negative/defeatist cynical
EXTROVERSION, INTROVERSION	outgoing/extroverted uninhibited/unreserved	sociable approachable
DEPENDENCE	dependent independent	helpless
MOTIVATION	motivated apathetic/indifferent	inspired excited/stimulated discouraged/dejected dismissive
OPENNESS, TRUST	open honest/sincere reasonable trusting	candid/frank closed/distant dishonest/deceitful responsible/trustworthy/dependable irresponsible distrustful
PRAISING, CRITICISM	laudatory critical	congratulatory flattering belittling
RESENTMENT, FORGIVENESS	forgiving unforgiving/vindictive /spiteful/ vengeful	understanding petty
SELF-PROMOTION	boastful modest/humble/ unassuming
SELF-ESTEEM	conceited/vain self-deprecating/self-effacing	smug
SOCIAL DOMINANCE, CONFIDENCE	arrogant confident submissive	overconfident forward/presumptuous brazen
SEXUALITY	seductive lewd/bawdy/indecent prudish/priggish	suggestive/risqué/naughty
SOCIAL RANK	polite/courteous/respectful rude/disrespectful commanding/domineering pompous/pretentious obedient rebellious/defiant	condescending/patronizing/snobbish pedantic unaffected servile/obsequious

Table 56 provides the semantics for each label in the GENERAL ADJECTIVAL and SPECIFIC ADJECTIVAL columns above. 

Table 2 – Basic Social Attitude Semantics Set

ID	Social Attitude	Meaning
1	accepting	attitude communicating willingness to accept into relationship or group
2	admiring/approving	attitude due to perception that others’ actions or results are valuable
3	aggressive	tending to physically or metaphorically attack
4	apathetic/indifferent	showing lack of interest
5	approachable	sociable and not inspiring inhibition
6	argumentative	tending to argue or dispute
7	arrogant	emotion communicating social dominance
8	assertive	taking active role in social situations
9	awed	approval combined with incomprehension or fear
10	belittling	criticising by understating victim’s achievements, personal attributes, etc.
11	boastful	tending to praise or promote self
12	brazen	high degree of forwardness/presumption
13	candid/frank	open in linguistic communication
14	closed/distant	not open
15	commanding/domineering	tending to assert right to command
16	combative/belligerent	high degree of aggression, often physical
17	communicative	evincing willingness to communicate as needed
18	conceited/vain	evincing undesirable degree of self-esteem
19	condescending / patronizing / snobbish	disrespectfully asserting superior social status, experience, knowledge, or membership
20	confident	attitude due to belief in own ability
21	congratulatory	wishing well related to another’s success or good luck
22	contemptuous	high degree of disapproval and perceived superiority
23	controlling	undesirably assertive
24	cool	repressing outward reaction, often to indicate confidence or dominance, especially when confronting aggression, panic, etc.
25	cooperative/agreeable	communicating willingness to cooperate
26	critical	attitude expressing disapproval
27	cynical	habitually negative, reflecting disappointment or disillusionment
28	dependent	evincing inability to function without aid
29	discouraged/dejected	unmotivated because goals or rewards were not achieved
30	disagreeable	not agreeable
31	disapproving	not approving
32	dishonest/deceitful/insincere	not honest
33	dismissive	actively indicating lack of interest or motivation
34	distrustful	not trusting
35	emotional/passionate	high degree of responsiveness to emotions
36	empathetic/caring	interested in or vicariously feeling others’ emotions
37	enthusiastic	high degree of positive response, especially to specific occurrence
38	excited/stimulated	attitude indicating cognitive and emotional arousal
39	exclusive/cliquish	not welcoming into a social group
40	flattering	praising with intent to influence, often insincere
41	flexible	willing to adjust to changing circumstances or needs
42	forward/presumptuous	not observing norms related to intimacy or rank
43	forgiving	tending to forgive improper behaviour
44	friendly	welcoming or inviting social contact
45	generous	tending to give to others, materially or otherwise
46	guilty/remorseful/sorry	regret due to consciousness of hurting or damaging others
47	helpless	high degree of dependence
48	honest/sincere	tending to communicate without deception
49	independent	not dependent
50	indifferent	neither approving nor disapproving
51	inhibited/ reserved/ introverted/ withdrawn	unable or unwilling to participate socially
52	inspired	motivated by some person, event, etc.
53	irresponsible	not responsible
54	kind	tending to act as motivated by empathy or sympathy
55	laudatory	praising
56	lewd/bawdy/indecent	evoking sexual associations in ways beyond social norms
57	like-minded	attitude expressing agreement
58	melodramatic	high or excessive degree of responsiveness or demonstrativeness
59	merciful	tending to avoid punishing others, often motivated by empathy or sympathy
60	merciless/ruthless	not merciful
61	mocking	communicating non-physical aggression, often by imitating a disapproved aspect of the victim
62	modest/humble/unassuming	not boastful
63	motivated	communicating goal-directed emotion and cognitive state
64	negative/defeatist	expressing pessimism, often habitually
65	obedient	evincing tendency to obey commands
66	open	tending to communicate without inhibition
67	optimistic	tending to expect positive events or results
68	outgoing/ extroverted/ uninhibited/ unreserved	not inhibited
69	passive	not assertive
70	passive-aggressive	covertly and non-physically aggressive
71	peaceful	not aggressive
72	pedantic	excessively displaying knowledge or academic status
73	permissive	allowing activity that social norms might restrict
74	pessimistic	tending to expect negative events or results
75	petty	unforgiving concerning small matters
76	polite/courteous/respectful	tending to respect social norms
77	pompous/pretentious	excessively displaying social rank, often above actual status
78	positive	expressing optimism, often habitually
79	prudish/priggish	expressing disapproval of even minor social transgressions, especially related to sex
80	reasonable	evincing willingness to resolve issues through reasoning
81	rebellious/defiant	evincing unwillingness to obey
82	responsible/trustworthy/ dependable	evincing characteristics or behaviour that encourage trust
83	responsive/demonstrative	tending to outwardly react to emotions and cognitive states, often as prompted by others
84	rude/disrespectful	not polite or respectful
85	sanguine	low degree of optimism, often expressed calmly
86	sarcastic	communicating disagreement by pretending agreement in an obviously insincere manner
87	seductive	communicating interest in sexual or related contact
88	self-absorbed	not empathetic due to excessive interest in self
89	self-deprecating/self-effacing	tending to criticize, or fail to praise or promote, self
90	selfish/self-serving	not generous due to excessive interest in own benefit
91	selfless/altruistic	tending to act for others’ benefit, sometimes exclusively
92	servile/obsequious	excessively and demonstrably obedient
93	shy	low degree of social inhibition
94	smug	evincing undesirable degree of self-esteem related to perceived triumph
95	stubborn	unwilling to change one’s mind or behaviour
96	sociable	comfortable in social situations
97	submissive	tending to submit to social dominance
98	subversive/undermining	communicating intention to work against a victim’s goals
99	suggestive/risqué/naughty	evoking sexual associations within social norms
100	supportive	communicating willingness to support as needed
101	sympathetic	empathetic related to others’ hurt or suffering
102	trusting	tending to trust others
103	unaffected	not pompous
104	uncaring/callous	not empathetic or caring
105	uncommunicative	not communicative
106	uncooperative	not cooperative
107	understanding	forgiving due to ability to understand motivations
108	unemotional/dispassionate/ detached	not emotional, even when emotion is expected
109	unenthusiastic	not enthusiastic
110	unfriendly/hostile	not friendly
111	unresponsive/ undemonstrative	not responsive or demonstrative
112	welcoming/inviting	high degree of acceptance with emotional warmth

The appropriate MPAI Development Committee will examine the proposed extension or replac­ement. Only the adequacy of the proposed new tables in terms of clarity and completeness will be considered. In case the new tables are not clear or complete, a revision of the tables will be requested.

The accepted Social Attitude Set will be identified as proposed by the submitter and reviewed by the appropriate MPAI Committee and posted to the MPAI web site.

The versioning system is based on a name – MPAI for MPAI-generated versions or “organisation name” for the proposing organisation – with a suffix m.n where m indicates the version and n indicated the subversion.

3      Syntax

https://schemas.mpai.community/MMC/V2.3/data/SocialAttitude.json

4      Semantics

Label	Size	Description
Header	N1 Bytes	Entity Social Attitude Header
– Standard-SocialAttitude	9 Bytes	The characters “MMC-ESA-V”
– Version	N2 Bytes	Major version – 1 or 2 characters
– Dot-separator	1 Byte	The character “.”
– Subversion	N3 Bytes	Minor version – 1 or 2 characters
MInstanceID	N4 Bytes	Identifier of M-Instance.
SocialAttitudeID	N5 Bytes	Identifier of the Social Attitude.
SocialAttitudeSpaceTime	N7 Bytes	Space-Time info of Social Attitude.
SocialAttitudeData	N8 Bytes	Data associated to Social Attitude.
– FusedSocAtt	N9 Bytes	Integrated Social Attitude Value.
– TextSocAtt	N10 Bytes	Text Social Attitude Value.
– SpeechSocAtt	N11 Bytes	Speech Social Attitude Value.
– FaceSocAtt	N12 Bytes	Face Social Attitude Value.
– GestureSocAtt	N13 Bytes	Gesture Social Attitude Value.
DescrMetadata	N14 Bytes	Descriptive Metadata

5     Conformance Testing

A Data instance Conforms with MPAI-MMC V2.3 Entity Social Attitude (MMC-ESA) if:

1. The Data validates against the Entity Social Attitude’s JSON Schema.
2. All Data in the  Entity Social Attitude’s JSON Schema
   1. Have the specified type.
   2. Validate against their JSON Schemas.
   3. Conform with their Data Qualifiers if present.

6     Performance Assessment