1. Definition

Social Attitude is a Personal Status Factor representing the internal state of an Entity related to the way it intends to position itself vis-à-vis the Context, e.g., “Respectful”, “Confrontational”, “Soothing”..

Social Attitude can be expressed via several Modalities: Text, Speech, Face, and Gestures. (Other Modalities, such as body posture, may be handled in future MPAI Versions.)

Within a given Modality, Social Attitude can be analysed and interpreted via various Descriptors. For example, when expressed via Speech, the elements may be expressed through combinations of such features as prosody (pitch, rhythm, and volume variations); separable speech effects (such as degrees of voice tension, breathiness, etc.); and vocal gestures (laughs, sobs, etc.).

Social Attitude is represented by a standard set of labels and associated semantics by two tables:

  • A Label Set Table containing descriptive labels relevant to the Social Attitude in a three-level format:
    • The CATEGORIES column specifies the relevant categories using nouns (e.g., “AN-GER”).
    • The GENERAL ADJECTIVAL column gives adjectival labels for general or basic la-bels within a category (e.g., “angry”).
    • The SPECIFIC ADJECTIVAL column gives more specific (sub-categorised) labels in the relevant category (e.g., “furious”).
  • A Label Semantics Table providing the semantics for each label in the GENERAL AD-JECTIVAL and SPECIFIC ADJECTIVAL columns of the Label Set Table. For example, for “angry” the semantic gloss is “emotion due to perception of physical or emotional damage or threat.”

These sets have been compiled in the interests of basic cooperation and coordination among AIM submitters and vendors complemented by a procedure whereby AIM submitters may propose extended or alternate sets for their purposes.

An Implementer wishing to extend or replace a Label Set Table for Social Attitude is requested to do the following:

  1. Create a new Label Set Table where:
    1. Proposed additions are clearly marked (in case of extension).
    2. b. All the elements of the target Social Attitude and levels (up to 3) are listed (in case of replacement).
  2. Create a new Label Semantics Table where the semantics of elements of the Social Attitude is:
    1. Added to the semantics of the existing Social Attitude (in case of extension).
    2. Provided (in case of replacement).
      The submitted semantics should have a level of detail comparable to the semantics given in the current Label Semantics Table.
  3. Submit both tables to the MPAI Secretariat.

Table 1 gives the standardised three-level Basic Social Attitude Set.

Table 1 – Basic Social Attitude Label Set

SOCIAL ATTITUDE

CATEGORIES

 GENERAL

ADJECTIVAL

 SPECIFIC

ADJECTIVAL
ACCEPTANCE accepting
exclusive/cliquish		 welcoming/inviting
friendly
unfriendly/hostile
AGREEMENT, DISAGREEMENT like-minded
argumentative/disputatious		 sarcastic
AGGRESSION aggressive
peaceful
submissive		 combative/belligerent
passive-aggressive
mocking
APPROVAL, DISAPPROVAL admiring/approving
disapproving
indifferent		 awed
contemptuous
ACTIVITY, PASSIVITY assertive
passive		 controlling
permissive/lenient
COOPERATION cooperative/agreeable
uncooperative		 flexible
subversive/undermining
uncommunicative
stubborn
disagreeable
RESPONSIVENESS responsive/demonstrative
emotional/passionate
unresponsive/undemonstrative
unemotional/detached		 enthusiastic
unenthusiastic
passionate
dispassionate
EMPATHY empathetic/caring
kind
uncaring/callous		 sympathetic
merciful
merciless/ruthless
self-absorbed
selfish/self-serving
selfless/altruistic
generous
EXPECTATION optimistic
pessimistic		 positive
sanguine
negative/defeatist
cynical
EXTROVERSION, INTROVERSION outgoing/extroverted
uninhibited/unreserved		 sociable
approachable
DEPENDENCE dependent
independent		 helpless
MOTIVATION motivated
apathetic/indifferent		 inspired
excited/stimulated
discouraged/dejected
dismissive
OPENNESS, TRUST open
honest/sincere
reasonable
trusting		 candid/frank
closed/distant
dishonest/deceitful
responsible/trustworthy/dependable
irresponsible
distrustful
PRAISING, CRITICISM laudatory
critical		 congratulatory
flattering
belittling
RESENTMENT, FORGIVENESS forgiving
unforgiving/vindictive /spiteful/ vengeful		 understanding
petty
SELF-PROMOTION boastful
modest/humble/ unassuming
SELF-ESTEEM conceited/vain
self-deprecating/self-effacing		 smug
SOCIAL DOMINANCE, CONFIDENCE arrogant
confident
submissive		 overconfident
forward/presumptuous
brazen
SEXUALITY seductive
lewd/bawdy/indecent
prudish/priggish		 suggestive/risqué/naughty
SOCIAL RANK polite/courteous/respectful
rude/disrespectful
commanding/domineering
pompous/pretentious
obedient
rebellious/defiant		 condescending/patronizing/snobbish
pedantic
unaffected
servile/obsequious

Table 56 provides the semantics for each label in the GENERAL ADJECTIVAL and SPECIFIC ADJECTIVAL columns above. 

Table 2 – Basic Social Attitude Semantics Set

ID Social Attitude Meaning
1 accepting attitude communicating willingness to accept into relationship or group
2 admiring/approving attitude due to perception that others’ actions or results are valuable
3 aggressive tending to physically or metaphorically attack
4 apathetic/indifferent showing lack of interest
5 approachable sociable and not inspiring inhibition
6 argumentative tending to argue or dispute
7 arrogant emotion communicating social dominance
8 assertive taking active role in social situations
9 awed approval combined with incomprehension or fear
10 belittling criticising by understating victim’s achievements, personal attributes, etc.
11 boastful tending to praise or promote self
12 brazen high degree of forwardness/presumption
13 candid/frank open in linguistic communication
14 closed/distant not open
15 commanding/domineering tending to assert right to command
16 combative/belligerent high degree of aggression, often physical
17 communicative evincing willingness to communicate as needed
18 conceited/vain evincing undesirable degree of self-esteem
19 condescending / patronizing / snobbish disrespectfully asserting superior social status, experience, knowledge, or membership
20 confident attitude due to belief in own ability
21 congratulatory wishing well related to another’s success or good luck
22 contemptuous high degree of disapproval and perceived superiority
23 controlling undesirably assertive
24 cool repressing outward reaction, often to indicate confidence or dominance, especially when confronting aggression, panic, etc.
25 cooperative/agreeable communicating willingness to cooperate
26 critical attitude expressing disapproval
27 cynical habitually negative, reflecting disappointment or disillusionment
28 dependent evincing inability to function without aid
29 discouraged/dejected unmotivated because goals or rewards were not achieved
30 disagreeable not agreeable
31 disapproving not approving
32 dishonest/deceitful/insincere not honest
33 dismissive actively indicating lack of interest or motivation
34 distrustful not trusting
35 emotional/passionate high degree of responsiveness to emotions
36 empathetic/caring interested in or vicariously feeling others’ emotions
37 enthusiastic high degree of positive response, especially to specific occurrence
38 excited/stimulated attitude indicating cognitive and emotional arousal
39 exclusive/cliquish not welcoming into a social group
40 flattering praising with intent to influence, often insincere
41 flexible willing to adjust to changing circumstances or needs
42 forward/presumptuous not observing norms related to intimacy or rank
43 forgiving tending to forgive improper behaviour
44 friendly welcoming or inviting social contact
45 generous tending to give to others, materially or otherwise
46 guilty/remorseful/sorry regret due to consciousness of hurting or damaging others
47 helpless high degree of dependence
48 honest/sincere tending to communicate without deception
49 independent not dependent
50 indifferent neither approving nor disapproving
51 inhibited/ reserved/ introverted/ withdrawn unable or unwilling to participate socially
52 inspired motivated by some person, event, etc.
53 irresponsible not responsible
54 kind tending to act as motivated by empathy or sympathy
55 laudatory praising
56 lewd/bawdy/indecent evoking sexual associations in ways beyond social norms
57 like-minded attitude expressing agreement
58 melodramatic high or excessive degree of responsiveness or demonstrativeness
59 merciful tending to avoid punishing others, often motivated by empathy or sympathy
60 merciless/ruthless not merciful
61 mocking communicating non-physical aggression, often by imitating a disapproved aspect of the victim
62 modest/humble/unassuming not boastful
63 motivated communicating goal-directed emotion and cognitive state
64 negative/defeatist expressing pessimism, often habitually
65 obedient evincing tendency to obey commands
66 open tending to communicate without inhibition
67 optimistic tending to expect positive events or results
68 outgoing/ extroverted/ uninhibited/ unreserved not inhibited
69 passive not assertive
70 passive-aggressive covertly and non-physically aggressive
71 peaceful not aggressive
72 pedantic excessively displaying knowledge or academic status
73 permissive allowing activity that social norms might restrict
74 pessimistic tending to expect negative events or results
75 petty unforgiving concerning small matters
76 polite/courteous/respectful tending to respect social norms
77 pompous/pretentious excessively displaying social rank, often above actual status
78 positive expressing optimism, often habitually
79 prudish/priggish expressing disapproval of even minor social transgressions, especially related to sex
80 reasonable evincing willingness to resolve issues through reasoning
81 rebellious/defiant evincing unwillingness to obey
82 responsible/trustworthy/ dependable evincing characteristics or behaviour that encourage trust
83 responsive/demonstrative tending to outwardly react to emotions and cognitive states, often as prompted by others
84 rude/disrespectful not polite or respectful
85 sanguine low degree of optimism, often expressed calmly
86 sarcastic communicating disagreement by pretending agreement in an obviously insincere manner
87 seductive communicating interest in sexual or related contact
88 self-absorbed not empathetic due to excessive interest in self
89 self-deprecating/self-effacing tending to criticize, or fail to praise or promote, self
90 selfish/self-serving not generous due to excessive interest in own benefit
91 selfless/altruistic tending to act for others’ benefit, sometimes exclusively
92 servile/obsequious excessively and demonstrably obedient
93 shy low degree of social inhibition
94 smug evincing undesirable degree of self-esteem related to perceived triumph
95 stubborn unwilling to change one’s mind or behaviour
96 sociable comfortable in social situations
97 submissive tending to submit to social dominance
98 subversive/undermining communicating intention to work against a victim’s goals
99 suggestive/risqué/naughty evoking sexual associations within social norms
100 supportive communicating willingness to support as needed
101 sympathetic empathetic related to others’ hurt or suffering
102 trusting tending to trust others
103 unaffected not pompous
104 uncaring/callous not empathetic or caring
105 uncommunicative not communicative
106 uncooperative not cooperative
107 understanding forgiving due to ability to understand motivations
108 unemotional/dispassionate/ detached not emotional, even when emotion is expected
109 unenthusiastic not enthusiastic
110 unfriendly/hostile not friendly
111 unresponsive/ undemonstrative not responsive or demonstrative
112 welcoming/inviting high degree of acceptance with emotional warmth

The appropriate MPAI Development Committee will examine the proposed extension or replac­ement. Only the adequacy of the proposed new tables in terms of clarity and completeness will be considered. In case the new tables are not clear or complete, a revision of the tables will be requested.

The accepted Social Attitude Set will be identified as proposed by the submitter and reviewed by the appropriate MPAI Committee and posted to the MPAI web site.

The versioning system is based on a name – MPAI for MPAI-generated versions or “organisation name” for the proposing organisation – with a suffix m.n where m indicates the version and n indicated the subversion.

2. Syntax

https://schemas.mpai.community/MMC/V2.2/data/SocialAttitude.json

3. Semantics

Label Size Description
Header N1 Bytes Entity Social Attitude Header
– Standard-SocialAttitude 9 Bytes The characters “CAE-EEM-V”
– Version N2 Bytes Major version – 1 or 2 characters
– Dot-separator 1 Byte The character “.”
– Subversion N3 Bytes Minor version – 1 or 2 characters
MInstanceID N4 Bytes Identifier of M-Instance.
EntitySocialAttitudeID N5 Bytes Identifier of the Social Attitude.
EntitySocialAttitudeSpaceTime N7 Bytes  Space-Time info of Social Attitude.
EntitySocialAttitudeData N8 Bytes Data associated to Social Attitude.
– FusedSocAtt N9 Bytes Integrated Social Attitude Value.
– TextSocAtt N10 Bytes Text Social Attitude Value.
– SpeechSocAtt N11 Bytes Speech Social Attitude Value.
– FaceSocAtt N12 Bytes Face Social Attitude Value.
– GestureSocAtt N13 Bytes Gesture Social Attitude Value.
DescrMetadata N14 Bytes Descriptive Metadata